CHALLENGE
Create a corporate campaign that demonstrates Vodafone’s operational breadth.
IDEA
In some parts of the world, like Zimbabwe, telecommunications isn’t about ever faster broadband or switching to fibre optics, it’s about introducing and establishing a key piece of infrastructure.
So what we didn’t want to do…is produce yet another telecoms ‘connectivity’ campaign. You know the stuff, cyberspace ‘Minority Report’ style visuals or radiating lines crisscrossing images. Instead, we wanted to do something a little more human. And demonstrate Vodafone’s very real role in putting the IT in Community – improving the quality of life for generations. The stories were told in greater depth and detail across social media.
Featured in Communication Arts.