Challenge
After expanding from recording media to also offer headphones, speakers and other accessories, TDK required a versatile new pan-euro platform and a fresh look & feel to relaunch the brand with a nod to its illustrious mix-tape past.
Idea
Made referred to the software and content creators, Played reflected the hardware. The DJ ad launched the new brand offer.
vN Services
Strategy / Concept / Animation / Illustration / Copywriting & Art Direction / Digital Production – Coding, Production – Locations, Photography.