Nikon is about the artistry of photography first, functionality second. But could we create a global campaign that covered both ?
Shot with a timeless, filmic feel, the work grew in subtlety to maintain engagement across print and digital platforms. A full campaign kit was developed covering languages, specific market requests and seasonal sales promotions.
Awards & Recognition include Campaignʼs Best International Print Campaign, New York Festivals, Art Directors Club, Luerzerʼs Archive, ADCN and as a result of this and other work, Nikon was pronounced a Superbrand*