CHALLENGE
Launch the functionality of wifi cameras yet celebrate the craft of photography.
IDEA
Kodak were first to market the wireless transfer and printing of photos but had failed to inspire consumers.
Nikon is about the artistry of photography first, functionality second. But could we create a global campaign that covered both ?
Shot with a timeless, filmic feel, the work grew in subtlety to maintain engagement across print and digital platforms. A full campaign kit was developed covering languages, specific market requests and seasonal sales promotions.
Awards & Recognition include Campaignʼs Best International Print Campaign, New York Festivals, Art Directors Club, Luerzerʼs Archive, ADCN and as a result of this and other work, Nikon was pronounced a Superbrand*