Challenge
Re-interpret the press campaign for social media.
Idea
“But it’s a beautiful day for photography’” on-line launch required a reinterpretation of the platform, largely because there was next to no budget available. But a quick negotiation with AccuWeather.com and some in-house post and we had a digital film that generated leads and interest on photographers blogs and sites across Europe and beyond.
vN Services
Strategy / Storytelling / Copywriting & Art Direction / Post Production (Edit & FX).