Challenge
Position the camera as an aspirational yet practical accessory – globally.
Idea
Highlighting the camera’s sleek, “must have” design with humour engaged 18-34yr olds across Europe. Utilised across Europe in ad’s, digital media and collateral, the campaign propelled Nikon to global Superbrands® status. The ad’s were specifically referred to in the www.superbrands.com appraisal. Awarded globally.
vN Services
Strategy / Creative Direction / Production / International Adaptations.