Challenge
Develop an International Communications Kit that speaks to fashion retailers from H&M to Adidas.
Idea
Nedap is a Dutch future oriented company (in the Dyson mould) supplying smart in-store tec to brands like H&M and Adidas. As well as anti-theft systems, smart security tags, their RFID system covers the entire supply chain.
We created a cost-effective communications kit including a film, ads, digital media and brochures. By shooting a mix of stills and motion with a fashionable tone, the kit became almost as ‘must have’ as the labels. Adapted in 8 languages across Europe.
vN Services
Strategy / Campaign Development / Art & Copywriting / Direction / All Production inc. Locations – Film & Photo Shoot – Edit & PostProduction.