CHALLENGE
Create a 4×4 launch as versatile as the car, reaffirming Mitsubishi’s off-road credentials.
IDEA
Mitsubishiʼs ʻone size fits allʼ image was alienating its 4×4 audience. It was time to remind Europe of the brand’s off-road prowess.
After creating an image bank as versatile as the car itself, shots could be tailored to the most relevant propositions market by market.
From France to Finland, advertising to digital platforms, brochures to dealership dressing, theyʼve run and run and run – just like your average Mitsubishi. And theyʼre still going strong today.
