CHALLENGE
Give people (across Europe) a real reason to audition hi-fi separates.
IDEA
We can hear more music than ever before – instantly. But because of digital compression, weʼre just not hearing as much of each track as we used to.
‘Don’t lose a note’ turned the ‘as good as hearing it live’ proposition on its head with a big, broad visual idea. It gave consumers across the continent a clear reason to audition component hi-fi.
And it gave Marantz ‘cut throughʼ in all languages, with a versatile campaign platform based on a strategic truth.
