CHALLENGE
Launch a whole new way of shopping
in the US and beyond.
IDEA
Although reluctant to admit it, research told us people are inspired by celebrity culture, especially what they see being worn on TV.
Initially launched in the US, LookLive lets viewers of hit shows like ʻHouse of Cardsʼ freeze the action and source the stuff they see on-screen. If the t-shirt you want is an Alexander McQueen and costs a Kingʼs ransom, LookLive will give you affordable alternatives.
The integrated campaign included video content for social media. Topical, optimized “OMG” style posts on Facebook, Twitter & Pinterest plus a dedicated App. As well as B2B initiatives to build partnerships with media giants like Viacom.
