CHALLENGE
Kramp is Europe’s largest spare parts & accessories specialist for Agriculture. Our task was to position Kramp’s offer across 12 European markets. Generating awareness and sales without compromising existing partnerships with established brands.
IDEA
We spoke to one farmer who told us a trusted Massey Ferguson tractor was about to be scrapped… when they found the ball joint they needed on Kramp’s website. This anecdote along with a vast range of products that help farmers repair vehicles, mend fencing and work in all weathers suggested that Kramp enables its audience to get the job done. In other words, Kramp Keeps Farmers Farming. The integrated campaign runs across all platforms and in 12 languages from Finnish to Flemish.
