CHALLENGE
Create a differentiating product image bank, covering over 140 different products in 4 days.
IDEA
We gave the products (sprays, parts, clothing etc.) to real farmers (dairy, mixed, arable and fruit) and covered ‘stills’ and ‘application’ shots during their long working days. All kinds of general maintenance and weather situations. Working across ten different locations in a tight shooting area, each day had a differentiating colour palette. They’ve been rolled out across their 14 markets and for all applications from market websites, to social media to in-store sales displays.