CHALLENGE
Position Kramp as a one stop shop for a wide range of Safety products and accessories (6 week deadline).
IDEA
Farming isn’t one job, it’s a hundred different jobs often all in the space of one day. The ‘safety’ film was about showing a wide variety of agricultural hazards using real farmers and presenting a clear CTA (call to action) to ‘push’ traffic to Kramp.com to order protective equipment and clothing. Shot in a ‘heroic’ way celebrating the many different aspects farming, the cost-effective film was utilised across a variety of platforms.
vN SERVICES
Concept & Creation – Production (Locations / Farmers / Machinery / Shoot Logistics / Crew) – Project Management.