CHALLENGE
We’d seen a lot of work in the Agricultural category that didn’t seem to understand Farming, created by people who’d never even set foot in a field let alone spoken to a farmer. This was a priority for us.
IDEA
We used real farmers doing real work, clearing ditches, picking fruit, milking cattle etc. Creating a campaign with a European flavour and broad appeal, even though it was produced in just 3 (very) long days in The Netherlands and UK. Film and Stills (Photos) were shot simultaneously generating a huge amount of footage and around 25 images. Film footage has been edited into brand films (adapted across 12 markets) as well as product specific films focusing on Tractors, Hand Tools and Clothing. The vast, infinitely versatile image bank has been used across all platforms, markets and channels for both brand and product focused ‘storytelling’.
