Challenge
ReLaunch, re-position and differentiate JRC as a mid-priced, value for money brand.
Idea
A range of fishing tackle developed directly from the experiences of expert anglers, needed differentiating with an original ‘look&feel’ across ads and digital media. One that was still achievable with a modest production budget and didn’t feature a man holding a big fish.
vN Services
Strategy / Campaign Development / Design / Copy writing & Art Direction / Production – Locations, Photography & Retouch.