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Challenge
Attribute values and a positioning for the Inov8 brand.
Idea
We developed a modular series of short social media slide shows to bring the INOV8 trail running brand to life. They’re intended to reflect the brand’s values and are interchangeable depending on the activity and products featured, from shoes to clothing to accessories like backpacks. Utilising photographer Ryan Edy’s breathtaking athletic imagery, the slideshows immerse the audience in the world of INOV8. From the rugged terrain and athletic challenge to the pure exhilaration at the heart of the sport.