CHALLENGE
Inov-8 create serious shoes for serious athletes.
We differentiated the brand from the ʻathleisureʼ category and moved it on from its British fell running roots.
IDEA
Showcasing the entire product range (from shirts to softshells) over a 3 day Alpine shoot and across a wide channel mix of ATL, Digital, Social Media plus In-Store Retail in over 60 countries.
Eddie Izzard has just completed 27 marathons wearing Inov-8 shoes – not the same ones obviously.