CHALLENGE
Position the Elian Cycles brand for discerning, knowledgeable cyclists who seek something more personal than a mass produced bike.
IDEA
Make the brand larger than the sum of its parts – literally. Create a campaign platform that celebrates the bespoke bicycle builder’s craft.
We designed, authored and produced a series of ‘digital magazines’ and a vast image bank adaptable to all markets and media platforms.
Written by cyclists for cyclists, the work provides the brand with a well-defined tone of voice, visually and verbally.
Prominently featured by Dutch national newspaper “de Financial Dagblad” over several pages and in mainstream magazines, blogs and was a winner at the PX3 & SUN Photo Awards. Also appeared in Creative Review and as PhaseOneʼs Campaign of the Month.
VN SERVICES
Concept & Creation – Art Direction – Production (Locations / Cylists / Shoot Logistics / Crew) – Project Management – Copywriting – Design – Print Production.