Elian Cycles

GREATER THAN THE SUM OF ITS PARTS

CHALLENGE

Discerning cyclists seek something more personal than an imported frame, mass produced from composites.

IDEA

Make the brand larger than the sum of its parts - literally. Create a campaign platform that celebrates the bespoke bicycle builder’s craft.

We created a series of 'digital magazines' and a vast image bank adaptable to all markets’ insight and media platforms. Written by cyclists for cyclists, the work provides the brand with a well-defined tone of voice, visually and verbally. Prominently featured by Dutch national newspaper “de Financial Dagblad” over several pages and in mainstream magazines, blogs and was a winner at the PX3 & SUN Photo Awards. Also appeared in Creative Review and as PhaseOneʼs Campaign of the Month.